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But food retailers typically are focusing an increasing number of on segmentation – tailoring store offerings to customers most certainly to buy there or that they need to appeal to. This technique could attract more male buyers. Only one-quarter of American households fall into the previous definition of conventional,” Michael Sansolo, senior vice chairman on the Food Marketing Institute, a commerce group for food retailers and wholesalers. The decline in identical-retailer sales, or gross sales at shops open at the very least a yr, may very well be deeper as a result of lower online sales, the corporate stated in a presentation to traders. At occasions we turn into too comfy with simply going to 1 retailer like …