LONDON (Reuters) – EMI Group Plc mentioned on Monday it was making its music catalog out there through Apple Inc’s iTunes retailer with out the anti-piracy measure often called digital rights administration (DRM).

From the buyer’s perspective, there are potential advantages and drawbacks. The catalog showroom approach permits clients to buy without having to hold their purchases all through the store as they store. Possible downsides include that prospects may be required to provide their contact data when an order is placed, take the time to fill out order kinds, and wait a period of time for his or her order to be accessible for purchase. This wait could also be days lengthy, one of many chief vulnerabilities of the catalog showroom approach. These Kit Houses were marketed not just in Sears and Montgomery Wards catalogs, they had been additionally advertised in lumber retailer catalogs, and in hardware store catalogs. …