Christmas in July: 5 ways online retailers should prepare for holiday shopping crush| Holiday Season Strategy
Retailers must capture the heart of the digital consumer to be successful in the 2022 holiday season.
As retailers roll out their summer shopping specials, they’re also working behind the scenes, planning for the critical Christmas shopping crush.
Last year’s holiday shopping season was a boon for retailers. Mastercard’s Spending Pulse Survey reported an 8.5% sales increase, extending a crucial lifeline to retailers reeling from pandemic, supply chain and inflation-related disruption.
Unsurprisingly, more of these sales were conducted online as e-commerce sales rose 11% year-over-year. In total, online sales accounted for one-fifth of all transactions, a 6% increase since 2019. Buoyed by necessity and convenience, 72% of shoppers are more reliant on online shopping than they were before the pandemic.
Retailers are taking notice, and today’s shoppers have more options and access to information than ever before.